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AMUR

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Isabella Printed Asymmetric-Hem Midi Dress

AMUR

$478

Kaia Embroidered Faux-Suede Crop Jacket

AMUR

$498

Enly Pleated Ruched Gown

AMUR

$488.6

Ionea Pleated Gown

AMUR

$598

Julia Halterneck A-Line Gown

AMUR

$598

Ottavia Ruffled Dress

AMUR

$498

Capri Applique Shift Top

AMUR

$248

Reese Cascade Lace Gown

AMUR

$698

Camila Maxi Dress

AMUR

$488.6

Alexandra Ruched Pleated Strapless Gown

AMUR

$648

By Phia

AMUR is a New York sustainable ready-to-wear brand whose name stands for A Mindful Use of Resources. Founded in 2017, it makes dresses, including evening gowns, in bold prints from organic cotton, silk, linen and recycled or reclaimed fibers.

Editorial

AMUR Dresses: Occasionwear with a Lighter Footprint

AMUR is a New York label whose name stands for A Mindful Use of Resources, making occasion dresses in bold color and print. I like that it asks what a dress is made of before the party, and this edit is the gowns and tops I would book an invitation for.

Editorial

The New Romantics: Vintage-Inspired Pieces With a Feminine Edge

Lace trims, bows, faux fur and soft satin are pulling fashion back toward an old-fashioned kind of femininity. The look borrows from vintage slips, grandmother cardigans and 70s party dressing, then wears it with jeans and boots so it never feels like a costume. This edit gathers the pieces that make that romantic mood easy to wear every day.

Editorial

Red Dress: Midis, Minis and Satin Gowns for When Only Red Will Do

A red dress guide that moves from midi and maxi shapes to short minis and a final run of satin gowns. It covers shade, shape and how to style each one, plus the simple laundry rule that keeps the color bright.

Editorial

Black Dresses: Mesh Sleeves, Sequins, Tanks and Evening Gowns

Black dresses for you with mesh sleeves, fluid tanks, sequins, and evening gowns for dinners, events, and late plans.

Editorial

The Floral Dress Edit: Five Lessons in Letting the Flowers Stay

A floral dress can feel like fall when you tune the ground, length, sleeve, and shine instead of following a season rule. I keep returning to dark botanicals, good layers, and the small thrill of an unexpectedly useful old print.

Editorial

Chunky Cardigans

What makes a knit cardigan feel substantial rather than shapeless, and how to wear one from morning coffee to a night out. I picked cable, rib and brushed knits in neutral shades and a few richer ones.

Editorial

Sundrop Dressing

Butter yellow is the cooler younger sibling of beige, showing up everywhere from Paris to your FYP. Shop low-key, clean butter yellow pieces.

Editorial

The Fall Dress Is Doing More Work

The fall dress is a whole outfit in one piece. Sixty-four dresses sorted by knits, jersey, shirt dresses, denim and evening, from Toteme and Zimmermann.

Editorial

Maxi Dresses: Column Slips, Floral Chiffons and Statement Gowns

Maxi dresses for summer range from column slips and floral chiffons to breezy cottons and statement gowns.

Editorial

Best Black Tie Gowns

Black tie gowns come down to proportion, fabric and a back view that holds up in a room.

Editorial

Beach Town Evening Outfits: Maxi Dresses and Boho Skirts

Light dresses, airy skirts and woven bags for warm nights by the water. A relaxed edit for dinners, boardwalk strolls and late beach walks.

Editorial

Dressing For The Dark

Maximalism came back not through colour but through surface, which is why this season reads rich rather than loud. Faux fur, sequin, feather and crystal have replaced the stripped-back minimalism that governed the last few winters. This edit is about texture doing the work that print used to.

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AMUR

AMUR shopping guide

Everything you need to know to get the best deal at AMUR

How to redeem a AMUR promo code

1. Add your selected items to your shopping bag at AMUR.
2. Open your bag and continue to checkout.
3. Find the field labeled Promo Code or Gift Card, then enter your code and apply it.

Troubleshooting a AMUR promo code

• Check for typos — codes are case-sensitive and can’t contain extra spaces.
• Confirm the code hasn’t expired or reached its usage limit.
• Some codes require a minimum spend or exclude sale items.

Expert ways to save at AMUR

• Use the most valuable code when a retailer does not allow code stacking.
• Check current sale items before applying your code.
• Install Phia to automatically test available codes at checkout.

Stop overpaying at AMUR

Phia finds the working code — and applies it before you pay.

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Trending Editorials

AMUR Dresses: Occasionwear with a Lighter Footprint

The New Romantics: Vintage-Inspired Pieces With a Feminine Edge

Red Dress: Midis, Minis and Satin Gowns for When Only Red Will Do

Black Dresses: Mesh Sleeves, Sequins, Tanks and Evening Gowns