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Dress the Population

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Jasmine Strapless Dress

$198

Women's Kailyn Strapless Sequin Floral Midi Dress

Dress the Population

$428

Juna Brocade Strapless Mini Dress

Dress the Population

$288

Elisa 3D Floral Applique V-Neck Dress

Dress the Population

$248

Women's Ava Long-Sleeve Floral-Sequin Gown

Dress the Population

$448

Sera Asymmetric Crepe Gown

Dress the Population

$248

Devin Floral Lace Halter Mermaid Maxi Dress

Dress the Population

$498

Nettie Crepe A-Line Gown

Dress the Population

$198

Shailene Strapless Midi Dress

Dress the Population

$348

Women's Giovanna Sweetheart Neck Velvet Mermaid Gown

Dress the Population

$488

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Most popular today: 20% off select items

By Phia

Dress the Population began in Los Angeles in 2011 with designer Franklin Morales’s idea that polished occasion dresses should bring a touch of luxury within reach. The label focuses on dresses with flattering fits, premium fabrics and thoughtful tailoring, with cocktail minis, evening gowns, sequin styles and jumpsuits among its signature categories. Dress the Population’s eveningwear works for wedding guests, holiday parties and other dress-up plans, while its online collections span modern silhouettes from sleek to embellished. The brand positions its dresses as accessible luxury, pairing a refined finish with an attainable point of view. For Dress the Population, Phia helps shoppers compare prices and sale offers, test promo codes at checkout and look for dresses secondhand or through resale.

Editorial

Dress the Population Gowns and Dresses

Dress the Population was founded in Los Angeles in 2011, with designer Franklin Morales credited as founder and Adam Schoenbaum as co-founder and CEO. The label is built around glamorous eveningwear with a focus on fit, fabrics and tailoring, from sequin showstoppers to sculpted bodycon gowns. This edit gathers Mara and Emery sequin dresses, Tiana and Dion mermaid gowns, Brighton and Giovanna velvet, and the Viviana midi in several fabrics.

Editorial

Black Formal Dresses: The Chanel ‘Ford’ in Vogue’s 1926 Winter Mode

For black formal dresses, I look first at the silhouette, then at the invitation and the room it describes. I would choose one clear line, decide how much detail I want, and let the shoes and a single evening bag finish the thought.

Editorial

Birthday Dress: Minis, Midis and Gowns for the Main Event

A birthday dress should be a true party dress, so these are 104 of them, from sequin and feather minis to velvet midis and crystal-covered gowns. I note how each one wears and the quick fit checks I would do before the night starts.

Editorial

Purple Dress: Anita, Irene Sharaff and 1961

A purple dress has a famous screen moment in Anita's dress from the 1961 film West Side Story, which Vogue credits to the costume designer Irene Sharaff. Sharaff won the 1962 Academy Award for Costume Design in color for the film. This is how to choose a purple dress that feels bold and not royal.

Editorial

Black Tie Optional Dresses: Tuxedo Park's 1886 Ball Meets the Midi

For wedding guests, black tie optional dresses can mean floor-length gowns, polished midis, or evening separates. I would let the invitation's timing set the formality, then choose a silhouette I can move through the night in.

Editorial

Midi Dress Length: How Hem Height and Shoes Change the Look

Midi dress length changes the whole character of a dress with a few inches of height and a different shoe. I start with the silhouette, then let proportion do the rest.

Editorial

Long Sleeve Mini Dress: Lace, Knits and a Sharper Hem

The long sleeve mini dress has three moods here, from lace and sequins to soft knits and crisp shirt shapes. I say when I would reach for each one and what I would check before leaving the house.

Editorial

Pink Formal Dresses: Schiaparelli's 1937 Shocking Pink, Reconsidered

Pink formal dresses move from fuchsia columns to blush satin and sequin gowns, with color history as a surprisingly useful way to choose a shade. I would begin with the room's light, then decide whether the dress or the accessories get the last word.

Editorial

Burgundy Formal Dresses: Rosso Ancora's Milan Moment for Evening

Burgundy formal dresses move from velvet columns and satin gowns to sequined midis, with gold heels and clutches to finish the look. I would start with the invitation's hemline and let one texture carry the room.

Editorial

Winter Formal Dresses: Ralph Lauren's Red at MoMA

This edit explores winter formal dresses through velvet, long sleeves, jewel-tone satin, sequins, and the final layers that shape an arrival. I would begin with the fabric and hem, then decide whether color or silhouette gets the room.

Editorial

Champagne Formal Dresses: The Art Deco Accent Between Gold and Ivory

This edit covers champagne formal dresses in satin, sequins, and a 1920s champagne-beige color story. I would check the fabric in daylight and in a photo before deciding whether it belongs at a wedding.

Editorial

Black Dress Guide: Mini, Midi and Maxi Styles for Every Occasion

The black dress is the one piece that works for dinners, weddings and every party in between. This edit sorts the black dress by length and shape, from minis to floor-length gowns. Choose the silhouette that fits the plans on your calendar.

See more editorials

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Dress the Population

Jasmine Strapless Dress

$198.00

Dress the Population

Women's Kailyn Strapless Sequin Floral Midi Dress

$428.00

Dress the Population

Juna Brocade Strapless Mini Dress

$288.00

Dress the Population

Elisa 3D Floral Applique V-Neck Dress

$248.00

Dress the Population

Women's Ava Long-Sleeve Floral-Sequin Gown

$448.00

Dress the Population

Sera Asymmetric Crepe Gown

$248.00

Dress the Population

Devin Floral Lace Halter Mermaid Maxi Dress

$498.00

Dress the Population

Nettie Crepe A-Line Gown

$198.00

Dress the Population

Shailene Strapless Midi Dress

$348.00

Dress the Population

Women's Giovanna Sweetheart Neck Velvet Mermaid Gown

$488.00

Dress the Population

Kinley Strapless Pleated Satin Gown

$348.00

Dress the Population

Women's Strapless Ruched Sequin Sheath Gown

$258.00

Dress the Population

Women's Kenzie Short-Sleeve Sequin Mermaid Gown

$448.00

Dress the Population

Women's Jaclyn Sleeveless Deep V-Neck Sequin Gown

$448.00

Dress the Population

Jordan Plunge Neck Ruched High Slit Gown

$248.00

Dress the Population

Everly Strapless Sheer-Inset Bow Gown

$248.00

Dress the Population

Alondra Sweetheart Neck Blouson Midi Dress

$149.00

Dress the Population

Women's Sidney 3D Floral Embroidery and Sequin V-Neck Floor-Length Gown

$548.00

Dress the Population

Dion Embellished Mermaid Gown

Dress the Population shopping guide

Everything you need to know to get the best deal at Dress the Population

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