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Merit

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Clean Lash Lengthening Tubing Mascara

Merit

$28

Bronze Balm Sheer Sculpting Bronzer

Merit

$32

New Wave L'Extrait de Parfum

Merit

$92

Brush No. 1 Tapered Blending Brush

Merit

$32

X Erdem Signature Lip Gift Set

Merit

$62

Brush No. 2 Double Sided Eyeshadow Brush

Merit

$20

Clean Volume - Volumizing Tubing Mascara

Merit

$28

Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade

Merit

$24

X Erdem Eye and Cheek Gift Set

Merit

$68

Mini Clean Lash Lengthening Tubing Mascara

Merit

$16

3 codes available to try

Merit Makeup and Skincare

Merit Beauty was founded in Los Angeles by Katherine Power, who launched it in January 2021 with seven products after a five-minute makeup video she posted on Instagram drew a big response. The line is vegan and cruelty-free and built around plant-based squalane, vitamin B5 and antioxidants, with a short list of products meant to do a lot. This edit gathers the Flush Balm cream blush, The Minimalist complexion stick, Signature Lip lipstick, Clean Lash mascara, Day Glow highlighting balm and the Great Skin serum.

Editorial

Merit Blush: The Flush Balm Shades and What to Pair With Them

Merit Flush Balm shades include Cheeky, Persimmon and Stockholm, and the balm is still the Merit product people talk about most. I pick the shades I would reach for and what to pair with each.

Editorial

BK Beauty Brushes: The Shapes Worth Knowing, Plus Eye Brushes And Cleaners

BK Beauty brushes: the shapes worth starting with from a former MAC trainer, plus face and eye brushes from other makers and brush cleaners.

Editorial

Sixteen Makeup Ideas, and Where the Word Makeup Came From

These makeup ideas run from a one-stick flush to a matte red lip and a glitter liner, and none of them needs a tutorial. Here are sixteen products to try them with, eight for every day and eight for a night out.

Editorial

Brands Like Rhode: Saie, goop Beauty, Merit, Rare Beauty

Brands like Rhode: Saie, goop Beauty, Merit and Rare Beauty, plus Westman Atelier, Kosas and Tower 28 for similar clean, glowy makeup.

Editorial

Brown Liner, Frosted Lids and Matte Skin: A Field Guide to 90s Makeup

Brown lips, thin brows, frosted shadow and matte skin: 90s makeup is back, and it is easier to wear than you remember. Here are the lipsticks and liners, the shadow sticks and glitter, and the bronzers that bring the decade to your face.

Editorial

DIBS Beauty Desert Island Duo and What Goes Around It

The DIBS Beauty Desert Island Duo comes from a brand whose name means Desert Island Beauty Status, makeup that does more than one job. I pack the duo first, then the bronzing sticks, cream blushes and glossy balm around it.

Editorial

Donna Karan Cashmere Mist: The Body-First Scent, Plus Soft Musk Alternatives

Donna Karan Cashmere Mist began in 1994 as body care, and the fragrance followed as the last step of a ritual. Here is how the line fits together, then the soft musks and woody body mists that sit nearby. Start with the lotion and finish with the spray.

Editorial

The Best Moisturizer for Sensitive Skin

Reactive skin does not need more technology, it needs fewer variables. The best moisturizer for sensitive skin is fragrance free, low on actives, and built around ceramides or simple humectants. These all meet that description.

Editorial

Best e.l.f. Lip Oil Color: Glow Reviver's Ten Shades

For an elf lip oil color, start with Glow Reviver, a non-sticky oil with a cushion applicator that comes in ten shades. I walk through where it sits in the brand's lip line, then the tinted, glassy and high shine oils worth comparing.

Editorial

Best Lip Oil: Oils, Balms and Sheer Color I Keep Buying

The best lip oil glides on, adds shine and comfort, and leaves just enough color that you do not check a mirror every ten minutes.

Editorial

Makeup Algebra and Makeup Math: Two Products Made for Each Other

Makeup algebra is simple: the best looks are two products made for each other, like a base that reads like real skin plus just enough concealer.

See more editorials

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