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Treatment Mask for Fine and Medium Hair

OUAI

$38

North Bondi Conditioning, Detangling, and Frizz Fighting Leave-in Conditioner

OUAI

$32

Bond Repair Balm Hair Mask for Damaged Hair

OUAI

$50

Anti-Frizz Curl Styling Cream with North Bondi Fragrance

OUAI

$32

Melrose Place Super Dry Invisible Dry Shampoo

OUAI

$30

Detox Clarifying Shampoo with Apple Cider Vinegar

OUAI

$34

Thickening & Volume Spray for Flat, Thinning Hair

OUAI

$30

Texturizing Wave Spray

OUAI

$30

Fine Hair Shampoo

OUAI

$32

Lightweight Heat-Protecting Hair Oil for Frizz Control

OUAI

$32

7 codes available to try

Ouai Shampoo for Fine, Thick and Flaky Hair: A Guide to Jen Atkin's Line

Ouai shampoo is sorted by hair type, fine, medium or thick, with an anti-dandruff formula and a dry shampoo alongside. Here is how to match the washes, conditioners, masks and oil in Jen Atkin's line to your hair.

Editorial

OUAI Wave Spray, the Salt-Free Mist Jen Atkin Launched in 2016

OUAI wave spray arrived with the brand in 2016, a salt-free take on beach texture from hairstylist Jen Atkin. Here are eight OUAI stylers and mists, and eight more texture sprays and foams I compared them with.

Editorial

OUAI Hair Care and Fragrance

OUAI was founded in 2016 by celebrity hairstylist Jen Atkin, and the name is pronounced 'way' and means 'yes' in French. Atkin conceived it in 2014 as the first socially connected haircare brand, built around Instagram, and it has since grown from hair into body care and fragrance. This edit gathers Detox shampoo, Leave In Conditioners in the Melrose Place scent, Ibiza hair and body mists, body cleansers and Wave Spray.

Editorial

Jen Atkin's Five-Minute Ouai Hair Mask, and the Masks That Sit Next to It

Hairstylist Jen Atkin built the Ouai hair mask around a five-minute shower step, and it has grown into a small family of treatments. Here is that family, plus the dry-hair, gloss and repair masks I would keep beside it.

Editorial

OUAI Perfume Is Jen Atkin's Street Map, Bottled

OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.

Editorial

Way, Not Wow: A Wash Day Through the OUAI Shelf

OUAI is a hairstylist's brand that quietly grew a body-care and fragrance shelf, and this edit walks through all of it. Start with the wash-day and leave-in basics, move on to the St. Barts and Melrose Place body products, then finish with the three eau de parfums.

Editorial

Ouai Detox Shampoo and the Clarifying Washes That Reset Your Hair

Ouai Detox Shampoo is Jen Atkin's clarifying wash for buildup from dry shampoo, hard water and styling products. Here it is with Ouai's scalp scrubs and serum and eight other clarifying shampoos, most from stylist-founded brands.

Editorial

Say Yes to Ouai Hair Oil: A Jen Atkin Shelf, Then the Oils That Compete

Ouai hair oil is the lightweight, heat-protecting bottle that put Jen Atkin's brand on a lot of bathroom shelves. Here is the OUAI lineup around it, hair oils from other brands, and the heat protectants I would use before a hot tool.

Editorial

No-Heat Hair Styling: Wave Sprays, Mousse and Leave-Ins

No-heat styling that works - wave sprays, air-dry creams, mousse, texture and leave-ins for effortless lived-in hair.

Editorial

The Best Hair Conditioner Now Does More Than Add Slip

The best hair conditioner now does more than add slip, because bond-building chemistry and acid-based formulas have changed the rinse-out step. I compare moisture, bond repair, fine-hair and volume formulas from Redken, Pureology, Malin + Goetz and Verb.

Editorial

Method Body Wash: Every Scent In The Lineup

Method body wash comes from a company that started in 2000 with a simple complaint: cleaning and personal care products on shelves said buy me, not live with me. Adam Lowry and Eric Ryan built Method as a founding B Corporation in 2002, and the brand kept that certification even after SC Johnson bought it in 2017. Here is how the scents break down, plus the tonics, foams and other bottles worth adding to the shower shelf.

Editorial

IGK Good Behavior: Prep Spray vs Smoothing Cream

Yes, IGK says Good Behavior protects hair from heat up to 450°F, in both the 4-in-1 Prep Spray and the Smoothing Spray. Here is how each one works on damp hair, and what to pair with them for a blow dry or an air dry.

See more editorials

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