Beauty

Beauty

A Nurse, a Kitchen Table and Mielle Shampoo: How One Founder Built a Hair Empire

A Nurse, a Kitchen Table and Mielle Shampoo: How One Founder Built a Hair Empire

Mielle shampoo comes from a brand that Monique Rodriguez launched in 2014 as a registered nurse with a kitchen vision. Here are the four Mielle bottles I would look at first, the rosemary and scalp-care washes from other brands, and the oils and serums that follow.

The Denman Brush: A Curly-Haired Sister, a Trip to America and Nylon

The Denman Brush: A Curly-Haired Sister, a Trip to America and Nylon

The Denman brush began with an inventor in Northern Ireland who wanted something better for his sister's curls, and it is still how many of us define a wash-day set. Here are the four classic styles, the round and paddle brushes that do other jobs, and the gels that make brushing through curls work.

Cetaphil, the Texas Pharmacy Bottle That Named Itself After Love

Cetaphil, the Texas Pharmacy Bottle That Named Itself After Love

Cetaphil was invented in 1947 by a Texas pharmacist, and the bottle has hardly changed in spirit since. Here are the Cetaphil basics for face and body, a shelf of other gentle cleansers to rotate in, and simple moisturizers for after.

Blue Lizard Sunscreen, the Bottle That Notices the Sun Before You Do

Blue Lizard Sunscreen, the Bottle That Notices the Sun Before You Do

Blue Lizard sunscreen came to the USA from Australia in 1998 and became known for a bottle that changes color in UV light. Here is the family of mineral lotions from sensitive to sport, plus the face sunscreens I wear under makeup and the body formulas for beach days.

Lemme Gummies Began as a Trio of Gummies and a Long Bath

Lemme Gummies Began as a Trio of Gummies and a Long Bath

Lemme gummies arrived in September 2022 as a trio of gummies, and the range has grown a lot since. Here is how I think about the whole range, the silk masks and bath soaks I pair with the evening ones, and the magnesium spray and bath oil that round out a slow night.

Ritual Vitamins Began With a New Mother's Frustrated Search

Ritual Vitamins Began With a New Mother's Frustrated Search

Ritual vitamins started in 2016 with a short ingredient list and a promise that you could see where everything came from. Here are the multivitamins for women, the versions for men, pregnancy and the months after, and the gut, protein, omega-3 and magnesium products around them.

A CeraVe Cleanser Is the Quiet Start of a Barrier-Minded Routine

A CeraVe Cleanser Is the Quiet Start of a Barrier-Minded Routine

A CeraVe cleanser is where a lot of people begin, and the name itself tells you why: ceramides are in the formula and the idea. Here are the four washes I would look at first, the gentle gels and creams for anyone who wants a change, and the ceramide moisturizers that finish the job.

Peter Thomas Roth Started as an Evening Hobby in a Jewelry Factory

Peter Thomas Roth Started as an Evening Hobby in a Jewelry Factory

Peter Thomas Roth began in 1993 with a man mixing formulas after his shift at his father's jewelry factory. Here are the masks the brand is known for, the eye patches and creams, and the serums, cleansers and moisturizers that round out a shelf.

Natasha Denona Made Makeup Because Her Mother Was a Chemist

Natasha Denona Made Makeup Because Her Mother Was a Chemist

Natasha Denona spent around 25 years as a working makeup artist before her own line existed, and you can feel that in the formulas. Here are the palettes that made her name, the serum-based face products, and the lip and liner pieces that round out a look.

How I Wear Charlotte Tilbury Airbrush Flawless Foundation, Start to Finish

How I Wear Charlotte Tilbury Airbrush Flawless Foundation, Start to Finish

Charlotte Tilbury Airbrush Flawless Foundation is a full-coverage, matte base that first launched to the public in 2019, and it works best as part of a system. Here is the Airbrush Flawless family, the softer Charlotte Tilbury bases for days I want less, and the sponges and brushes that apply them.

Garnier, From a French Plant Lotion to Micellar Water and Box Color

Garnier, From a French Plant Lotion to Micellar Water and Box Color

Garnier began in France in 1904 with a hair lotion made from plants, and it has been a bathroom-shelf regular ever since. This edit covers the micellar waters and cleansing balms, the smoothing serums and sprays for frizzy hair, and the box colors I would look at first.

Madeca Cream, the Korean Centella Tube That Finally Reached US Shelves

Madeca Cream, the Korean Centella Tube That Finally Reached US Shelves

Madeca cream is the centella tube from a Korean pharmaceutical company, and it only recently arrived in US stores. Here is the Centellian24 Madeca line, the other centella creams I like for calm-feeling days, and the serums, toners and pads that go with them.

CeraVe Intensive Moisturizing Lotion and the Body Shelf Around It

CeraVe Intensive Moisturizing Lotion and the Body Shelf Around It

CeraVe Intensive Moisturizing Lotion is made for dry to very dry skin, and it is the one I reach for when my legs feel like paper. Here is the rest of the CeraVe body line, the cleansers and bars that sit beside it, and the other body lotions I like for dry skin.

Yves Saint Laurent Cologne for Men: Y, MYSLF and the Rest of the Shelf

Yves Saint Laurent Cologne for Men: Y, MYSLF and the Rest of the Shelf

Yves Saint Laurent cologne for men comes down to two families, Y and MYSLF, each sold in several strengths. Here is how the versions differ, which one I would wear in which season, and six colognes from other houses for when you want a change.

Il Makiage Foundation

Il Makiage Foundation

We looked at Il Makiage Foundation Sephora on construction, materials and how it holds up. Here is what stood up.

The Ordinary Products That Made Ingredient Labels Cool

The Ordinary Products That Made Ingredient Labels Cool

When Deciem launched The Ordinary in 2016 it named products after their active and percentage. The formulas that made that idea stick.

Skincare Routines: Barrier, Actives and Minimalist Picks

Skincare Routines: Barrier, Actives and Minimalist Picks

Skincare turned into an ideology with factions: barrier, actives and minimalists. Shop 240 creams and serums from Shiseido, SK-II and Clinique.

Fun Makeup Is Back: Color, Lip and Eye Picks

Fun Makeup Is Back: Color, Lip and Eye Picks

Makeup is allowed to be fun again after the clean girl look flattened everything. Shop 240 lip, eye and brow picks from Tom Ford, NARS and M·A·C.

Huda Beauty Makeup

Huda Beauty Makeup

Huda Beauty was founded in Dubai in 2013 by Huda Kattan with her sisters Mona and Alya, and named after her beauty blog. The first product was a set of false eyelashes, made because Kattan could not find lashes she liked for her clients, and the brand grew into Easy Bake powders and Faux Filter concealer. This edit gathers Easy Bake setting powders, Faux Filter concealer, Blush Filter liquid blush, Obsessions eyeshadow palettes, lashes and Faux Filler glosses.

Body Scrubs and Exfoliating Washes: Scrub and Buff Routine

Body Scrubs and Exfoliating Washes: Scrub and Buff Routine

A body care edit built around the scrub, then moisturize routine. Sugar scrubs, exfoliating washes and rich body butters that leave skin soft and smooth.

Full Glam Makeup: Products for Maximum Presence

Full Glam Makeup: Products for Maximum Presence

Products made for maximum presence. Shop our picks for when subtle won’t do.

Skin Tints with SPF: Lightweight UV Protection

Skin Tints with SPF: Lightweight UV Protection

Skincare meets sun protection in these lightweight, barrier-safe skin tints that offer serious UV defense without a trace of a white cast.

Peptide Plump: Lip Oils and Glosses That Treat While They Tint

Peptide Plump: Lip Oils and Glosses That Treat While They Tint

Peptide plump lip oils treat the skin while they tint, with high-shine color and none of the sticky, hair-trapping feel.

Anastasia Beverly Hills Makeup for a Night Out

Anastasia Beverly Hills Makeup for a Night Out

All of the make up you need from Anastasia Beverly Hills for your perfect night out. Featuring make up essentials and statement colors.