Beauty
Beauty
A Christmas Tree Farm, a Green Echinacea and Farmacy Green Clean
Farmacy Green Clean started with a patented green echinacea found on a New York Christmas tree farm, and it became the brand's best known way to take off the day. Here are the three Green Clean cleansers, the other Farmacy steps I keep beside them, and the cleansing balms from other brands worth trying.
Is Lovery a Good Brand: Faye Lynn's Spa and Perfume Gift Sets
Lovery is a good brand to know for gift sets: Faye Lynn founded it in 2016, and it sells spa, grooming and perfume boxes. I go through the sets and perfumes I would pick first, and how to choose one for the person.
KIKO Milano, Bergamo's Answer to the Color Counter
KIKO Milano began in Bergamo in 1997 as a family idea, and it has been putting bold color into pockets ever since. Here are its face and eye favorites, the lip products I keep reaching for, and the glosses and oils from other brands that sit beside them.
Is ILIA a Korean Brand: It Began in Vancouver With Tinted Lips
ILIA is not a Korean brand; it began with a small Vancouver idea about tinted lips. I use the ILIA skin tint in place of heavy foundation and go through the complexion, lash and lip products.
Dolce&Gabbana Perfume, From Light Blue Skies to a Panettone Gourmand
Dolce&Gabbana perfume runs from the sun-washed citrus of Light Blue to the sweet, bakery-warm Devotion. Here are the Devotion bottles, the Light Blue family, and The One, K and Dolce, with notes on how each one wears.
Color Wow Dream Coat: The Frizz Spray That Refused to Stay a Secret
Wow Dream Coat launched in 2017 and became one of the most talked-about frizz sprays around. Here is the original and its two variations, the rest of the COLOR WOW shelf worth knowing, and the smoothing sprays and creams from other brands that do a similar job.
Why Everyone Is Talking About the medicube PDRN Pink Peptide Serum
The medicube PDRN Pink Peptide Serum put a salmon-derived ingredient on a lot of bathroom shelves. This edit covers the pink line it anchors, the rest of the medicube routine, and PDRN serums from other brands for comparison.
Marc Elrick's Lockdown Project: The BYOMA Hydrating Serum and Its Shelf
The BYOMA hydrating serum is the place to start with a brand built around ceramides and a barrier-first routine. This edit covers the whole BYOMA serum line, the creams, toner and mist that layer over it, and hydrating serums from other brands to compare.
Dolce&Gabbana Cologne for Men: Sicilian Sun, Lavender and a Little Leather
Dolce&Gabbana cologne is easiest to choose once you know the three families: Light Blue for bright days, The One for evenings, and K for something sharper. Here is how the bottles differ, which concentration suits which hour, and what I would not do when buying.
A Harlem Market Stall, a Jar of Shea and the SheaMoisture Leave-In Conditioner Shelf
A SheaMoisture leave-in conditioner is where I start when hair feels dry, thirsty and a little stubborn. This edit walks through the brand's leave-ins, its curl creams and stylers, and the leave-in conditioners from other brands I would set beside them.
Anua Sunscreen: Three Formulas and the Heartleaf Brand
Anua sunscreen is the newer half of a brand best known for a toner, so this edit starts with the three formulas and their finishes. After that come the Anua toners, serums and cleansing oil that sit underneath, and a handful of Korean sunscreens from other brands.
Pink Lightbulbs and Veil: Why My Hourglass Skin Tint Does the Quiet Work
The Hourglass skin tint called Veil is the lightest thing in Carisa Janes's complexion range, and it is the one I wear most. This edit covers Veil and its foundation siblings, six skin tints from other makers, and the concealer, powder, brush and cheek products that finish the face.
OUAI Perfume Is Jen Atkin's Street Map, Bottled
OUAI perfume began in 2018 as four eaux de parfum named after Jen Atkin's favorite streets, and it has grown into mists and body care in the same scents. Here are the bottles, the hair and body versions, and a few other brands' mists for the days you want something lighter.
philosophy Perfume: Cristina Carlino's Clean, Happy Scents from Grace to Cream
The philosophy perfume shelf is built around Amazing Grace, a scent made to be worn for yourself, plus the gourmand creams and body mists that followed. This edit walks through the Grace family, the vanilla and cashmere side, and five clean skin scents from other brands.
Not Your Mother's Curl Cream: The Curl Talk Line and Other Picks
Not Your Mother's curl cream is the center of a Tampa brand that started with six items in 2010 and built a whole Curl Talk line in 2018. This edit covers the creams, gels and mousse, the rest of the brand's shelf, and curl creams from other makers.
The Ordinary Red Peel: How to Use the Peeling Solution Safely
The Ordinary Red Peel is a 10-minute exfoliating facial: how to use the AHA 30% + BHA 2% Peeling Solution safely, plus aftercare.
Tarte Shape Tape Creamy Concealer: The Story and Full Line
Tarte Shape Tape Creamy Concealer is the softer, more hydrating member of a family that turns 10 in 2026. Here is the story of the brand, the whole Shape Tape lineup, the rest of tarte for the face, and other creamy concealers to hold up beside it.
Dior Highlighter, Backstage Rules: Peter Philips and the Glow Built for Runways
Dior highlighter starts with a 2018 idea from makeup artist Peter Philips: a glow that feels like a pro did it for you. Here are the Dior luminizers and palettes, the blush, contour and base that go with them, and other highlighters to try beside them.
Gucci Guilty for Women: A 2010 Scent That Keeps Reinventing Itself
Gucci Guilty for women launched in 2010 and has been remade several times since, from eau de toilette to a richer eau de parfum and an Absolu. This edit covers the whole Guilty line, Gucci Bloom and Flora beside it, and floral amber perfumes from other houses.
La Bomba Perfume Is Carolina Herrera Going Pink on Purpose
La Bomba perfume is Carolina Herrera's butterfly-bottle fragrance for women, with a body oil and cream to match. This edit covers the bottle and its body line, the Good Girl family beside it, and peony and fruity florals from other houses.
Gregg Renfrew Bought Back Beautycounter and Gave It a Shorter Name
Beautycounter was founded by Gregg Renfrew in 2013 and now lives on as Counter, with a smaller range at launch. This edit walks through the skincare, the makeup, and cream and liquid blushes and contours from other brands.
Live Tinted and the Red Lipstick Trick That Started Deepica's Brand
Live Tinted began with Deepica Mutyala and one viral video about hiding dark circles, and it grew into a full makeup and skin shelf formulated with deeper skin tones in mind. This edit covers the sticks and wands, the Hueguard sunscreens and concealer, and the lip, cheek and brow products.
Manucurist Paris: A Salon, Her Mother's Idea and Nail Polish
Manucurist Paris is a nail polish brand that began as a professional nail salon in Paris in 1996. I go through the Active treatment polishes and the Green Flash LED gel alternative, then the hand and cuticle care I pair with them.
Prada Paradigme Eau de Parfum Starts With the Base and Works Up
Prada Paradigme for women: a 2025 refillable eau de parfum with a woody amber heart, plus Luna Rossa Black and 6 woody scents.