All Editorials

Elemis Pro Collagen and the Seaweed Behind It

Elemis seaweed is a brown algae from the Mediterranean, the ingredient behind the Pro-Collagen marine cream that launched the range in 2003. I go through the creams, serums and eye care, then the cleansers, mists, oils and exfoliators.

Read Editorial

Lipstick That Feels Like Lip Balm: Maybelline Serum and More

A lipstick that feels like lip balm, such as the Maybelline Serum Lipstick, puts hyaluronic acid and a blend of oils inside a classic bullet. I go through serum and balm lipsticks, sheer shiny ones, and lip oils and tinted balms.

Grande Lash Serum, What It Can and Cannot Do, and the Alternatives

Grande lash serum is the GrandeLASH-MD formula Alicia Grande developed with chemists and ophthalmologists for longer, thicker-looking lashes. Here it is with the Peptide+ version, the brow serums, four other lash serums and the conditioning mascaras.

The Dyson Hair Dryer, Four Years of Engineering and One Very Quiet Handle

A Dyson hair dryer arrived in 2016 after four years of development, and it changed what people expect a blow-dryer to sound and feel like. Here are the Supersonic Nural colors, the other dryers people line up beside it, and the sprays I put on damp hair first.

The Eye Mask Edit: Under-Eye Patches for Puffy Mornings and Long Flights

An eye mask for skincare is a soaked patch that sits under the eyes for a few minutes to hydrate, cool or plump. Here are the retinol, peptide, gold and cryo versions I would reach for, and what each does best.

TYMO, the Straightening Brush That Started With Thicker Hair in Mind

TYMO came out of China in 2019 and reached the U.S. with a straightening brush built for coarser hair. Here are its brushes and combs, the curlers and wavers that came after, and the heat sprays I would put down before any of them.

Tanning Oil, Rethought: Glow Oils With SPF, Shimmer and Sunless Drops

Tanning oil used to mean baby oil and a burn, and the first commercial one dates to the late 1920s. Here are glow oils with sunscreen, shimmer and bronzing oils, and sunless drops for color without the damage.

Saltair Deodorant and the Rise of Skincare for Underarms

Saltair deodorant is a 5 percent AHA serum from Iskra Lawrence's body care brand, made to control odor and care for skin. Here it is with the acid gels, aluminum-free sticks and scented balms I would compare it with.

Medicube Collagen Mask and the Overnight Masks I Would Sleep In

The Medicube collagen mask is a wrap-style night mask you peel off in the morning. Here it is with hydrogel and sheet masks, Korean sleeping masks and the overnight creams I reach for on dry nights.

Blue Lizard Sunscreen, the Bottle That Notices the Sun Before You Do

Blue Lizard sunscreen came to the USA from Australia in 1998 and became known for a bottle that changes color in UV light. Here is the family of mineral lotions from sensitive to sport, plus the face sunscreens I wear under makeup and the body formulas for beach days.

Bounce Back: medicube Collagen Jelly Cream and Its Closest Relatives

The medicube collagen jelly cream became one of the most talked-about K-beauty moisturizers of the last few years, and the bouncy texture explains it. Here are the gel creams that feel similar, the serums and masks that pile on peptides, and the overnight masks for sleeping in.

The Best Face Sunscreen for Men Began With a Sunburned Swiss Chemist

The best face sunscreen for men is the one that feels like nothing, so he actually wears it every morning. This edit covers matte lotions for oily skin, sunscreen sticks that live in a jacket pocket, and lighter milks and serums for daily use.

French La Roche-Posay Sunscreen: Anthelios Picks

La Roche-Posay sunscreen takes its name from a French spa town, and the Anthelios line is what the brand is best known for. Here are four Anthelios formulas for the face, other sunscreens with similar textures, and body oils and mists for skin below the neck.

Read Editorial

Lip Stain, From Boiled Rose Petals to a Peel-Off Trend: My Stack

A lip stain is one of the oldest tricks in the lip kit, and the modern versions range from peel-off liners to glossy tints. Here is how I build a stain that lasts, with the liners I layer underneath and the tinted balms I put on top.

Read Editorial

Centella Sunscreen, Sorted: Gotu Kola Calm With Real SPF Behind It

Centella sunscreen is a corner of K-beauty worth shopping with a clear head. Here are the gentle face SPFs I trust, the centella serums and ampoules that sit underneath them, and the soothing creams for the evening.

Foundation Makeup by Finish: Tints, Serums, Full Coverage

Foundation makeup has swung from one matte finish to skin that looks like skin, and the best answer today is a hybrid. Here is how I sort skin tints, serum foundations, full coverage formulas and sticks by the job they do. Judge the one you pick at hour six, not in the swatch.

Rituals: The Sakura, Karma, Jing And Ayurveda Body Care Lines Explained

Rituals began with one shop in Amsterdam and a founder who wanted everyday washing to feel like a pause. Here is how I would choose between Sakura, Karma, Jing and Ayurveda, from foaming shower gels and body creams to candles and a pillow mist.

Snif and the Case for a Wardrobe of Scents Instead of One Signature

A look at Snif, the fragrance brand that sells scents with a seven-day trial and names them like inside jokes. Start with Sweet Ash, Crumb Couture, 2% and Vanilla Vice, then layer with the candle and body whips.

Flowerbomb Perfume and the Diamond Grenade That Made Florals Loud

Flowerbomb perfume began in 2005 as Viktor&Rolf's first fragrance for women, a diamond-cut grenade full of jasmine, orchid and rose. This edit follows the Flowerbomb family, then visits four other houses that write a big floral of their own.

Lip Mask Season and the Founders Who Took Bedtime Seriously

The overnight lip mask went from a Korean bedtime idea to a fixture on American bathroom shelves, and every brand in this edit has its own take on it. Here is what a lip mask feels like across twelve balms, jellies and butters.

Tarte CC Tinted Serum: Maureen Kelly's Newest Complexion Product

Maureen Kelly started Tarte from a one-bedroom apartment, and the Tarte CC tinted serum is her newest answer to what a complexion product can be. Here it is next to the skin tints and tinted moisturizers people actually reach for.

Selena Gomez Perfume: Rare Beauty's Vanilla Caramel Scent

Selena Gomez's perfume is Rare Beauty's Rare Eau de Parfum, her first fine fragrance, launched in August 2025 with caramel and vanilla. I go through the four eau de parfums, the layering balms and the mists.

ILIA Multi-Stick, the Blush That Grew Out of a Lip Balm

The ILIA Multi-Stick is a twist-up cream you swipe on cheeks and lips, and it comes in soft pinks, roses, berries and one bronze. Here are eight shades of it, plus eight other cream blushes for when you want a different finish.

Dr. Raj TULA Skincare: A Gastroenterologist's Probiotic Brand

Dr. Raj of TULA is Roshini Raj, a practicing gastroenterologist who founded the probiotic skincare brand in 2014. I go through eight face care products and eight more around them, from cleanser to eye balms.

Miu Miu Perfume and the Little Sister Who Grew Up Sweet

Miu Miu perfume is Miuccia Prada's mischievous side in a bottle, from the strawberry and brown sugar of Miutine to the mango and coconut milk of Fleur de Lait. Here are twelve bottles and minis, with a few neighbors to hold them against.

My Way Perfume, or How Armani Learned to Refill

My Way perfume began in 2020 as Armani Beauty's refillable floral built on tuberose, orange blossom and vanilla. This edit follows it through its flankers, its Armani neighbors and four florals from other houses.

Burberry Cologne, Built Around a Trio of Cedars

Burberry cologne started as a quiet idea about weatherproof cloth and grew into the Hero family, a woody line anchored by three kinds of cedar. Here is how the house got there, and how to pick between its five strengths, its Mr. Burberry cousin and the small sizes.

Coach Cologne Starts With Suede and a Manhattan Loft

Coach cologne is a young category for a house that has been working leather in New York since 1941. This edit follows Coach for Men and Man Blue from the first spray to the travel sizes, then steps out to three other houses.

Elemis Pro Collagen and the Seaweed Behind It

Read Editorial

Lipstick That Feels Like Lip Balm: Maybelline Serum and More

Grande Lash Serum, What It Can and Cannot Do, and the Alternatives

The Dyson Hair Dryer, Four Years of Engineering and One Very Quiet Handle

The Eye Mask Edit: Under-Eye Patches for Puffy Mornings and Long Flights

TYMO, the Straightening Brush That Started With Thicker Hair in Mind

Tanning Oil, Rethought: Glow Oils With SPF, Shimmer and Sunless Drops

Saltair Deodorant and the Rise of Skincare for Underarms

Medicube Collagen Mask and the Overnight Masks I Would Sleep In

The Medicube collagen mask is a wrap-style night mask you peel off in the morning. Here it is with hydrogel and sheet masks, Korean sleeping masks and the overnight creams I reach for on dry nights.