All Editorials

Moroccanoil Curl Defining Cream and the Salon Story Behind It

Moroccanoil curl defining cream is an all-in-one styling cream made for wavy to curly hair, and it comes from a brand that began in a salon. Here is the curl line around it, the oils and conditioners for hydration, and other curl creams I would line up beside it.

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Shower Routine Essentials: The Everything Shower

The everything shower: a long Sunday night shower with scrubs, hair masks and face steams. Shop body care and shower essentials.

Briogeo Scalp Revival and the Founder Who Brought Binchotan Charcoal to the Shower

Briogeo Scalp Revival began with a founder who left Goldman Sachs to make clean hair care. This edit follows the line through wash day and between washes, then on to the moisture the lengths need.

Cocokind Resurrection Polypeptide Cream and the Brand Behind It

The cocokind Resurrection Polypeptide Cream is a rich, cushiony moisturizer made for dry skin. Here is the rest of the cocokind shelf, and eight other peptide creams to compare it with.

cocokind Electrolyte Water Cream: The Equity Researcher Behind It

cocokind Electrolyte Water Cream is the gel moisturizer from a brand built by a former equity researcher who mixed formulas at home. Here is the story behind cocokind and eleven more products, from creams and serums to cleansers and a mist.

Inside the Indie Brand Behind COSRX Advanced Snail 96 Mucin Power Essence

COSRX Advanced Snail 96 Mucin Power Essence is the bestseller that made a Seoul indie brand famous abroad. Here is the story of COSRX and eleven more products from the same shelf, from snail line companions to exfoliating liquids, a patch, a sunscreen and a cream.

Olaplex Bonding Oil and the Chemistry Behind the Numbered Bottles

Olaplex Bonding Oil is the brand's lightweight, heat-protecting finishing oil, and like every Olaplex product it carries the patented bond building ingredient. Here it is with the other leave-ins, the numbered repair steps and four other hair oils I compare it with.

Is RoC a French Brand: Born in a Paris Pharmacy, Now Retinol

RoC is a French brand: it began behind a pharmacy counter in Paris and spent decades teaching retinol to behave on skin. I go through the RoC Retinol Correxion routine, from the night cream and serum to the day, eye and neck products.

Embryolisse Explained: The Lait-Crème Story and Its Line

The meaning of Embryolisse starts in Paris, where it began as a hospital emollient before makeup artists adopted the tube. I go through Lait-Crème Concentré, the rest of the line and what pairs with it.

The Crème Shop, the LA K-Beauty Shop That Opened in 1988

The Crème Shop opened in Los Angeles in 1988 and later became the Hello Kitty sheet mask brand. Here are eight Crème Shop skin care picks and eight lip balms and oils, four of them from the brand, that I compared side by side.

Lo Bosworth Brand: Love Wellness Probiotics, Wipes and Strips

Lo Bosworth's brand is Love Wellness, founded in 2016. Capsules, probiotics, wipes and cleanser, and how to choose between them.

Particle for Men, Skincare Born in a Pharmacy Aisle

Particle for Men skincare, started by two friends in their forties: 8 Particle products, plus 8 cleansers, creams and sunscreens to compare.

Drowsy Sleep Masks From Two Brothers Who Could Not Sleep

The Drowsy sleep mask is a padded silk cocoon built by two brothers who developed insomnia after years in hospitality. This edit pairs it with silk pillowcases and the other kind of sleep mask, the skincare one you wear overnight.

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A Scottish Baker, a Korean Lab and the Story Behind belif

The brand called belif launched in South Korea in 2010 and borrowed its herbal soul from a Scottish apothecary. This edit follows the Aqua Bomb family from jar to eye care and sunscreen, then adds a few Korean neighbors to the shelf.

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Pacifica Beauty, From Kitchen-Blended Scents to Vegan Skin Care

Pacifica Beauty started with seven scents blended in a Portland kitchen and grew into a vegan skin care and makeup line. Here are eight Pacifica skin care picks and eight makeup, scent and body favorites.

DERMAFLASH Started With a Broker, 6,000 Facials and a Shower Idea

DERMAFLASH came out of one founder's years of dermaplaning facials before she turned the technique into a sonic device. Here is the device, the refills, other dermaplaning razors, and what to put on skin afterward.

EltaMD Sunscreen: From a Swiss Farm Ointment to the Bathroom Shelf

EltaMD sunscreen has a surprising backstory, and it comes in more versions than most people realize. Here are 20 face and body formulas sorted by skin type: acne-prone, rosacea, dry, tinted and mineral.

PanOxyl Spray and the 1970s Brand Behind It

The PanOxyl spray is a 2% salicylic acid body mist with a nozzle that reaches your back, from a brand that traces to the 1970s. Here is the PanOxyl lineup, other body sprays and washes, and exfoliating body lotions and serums.

Roche Posay: The Spa-Town Pharmacy Brand, Sorted By Skin State

Roche Posay started as a spa town clinic and grew into the pharmacy brand dermatologists keep naming. Here is how I would sort the range by skin state, from Toleriane cleansers and Effaclar treatments to Cicaplast, Lipikar and Anthelios sunscreen.

Mielle Rosemary Mint Oil, Monique Rodriguez and the Scalp-Care Habit It Started

Mielle rosemary mint oil went from a Chicago-founded brand's bestseller to a social media favorite. Here is the Mielle rosemary mint line, scalp oils and treatments from other brands, and the massagers and brushes that make scalp care a ritual.

Vaselina, the Oil-Rig Jelly Behind Every Jar

Vaselina is what plenty of us call petroleum jelly, and the story starts at a Pennsylvania oil field. These are eight Vaseline jellies, tubes and sticks, plus eight Aquaphor, lip and barrier balms to compare.

Naturopathica Skincare: Calendula, Manuka Honey and the Herbalist Behind Them

Naturopathica was founded by herbalist Barbara Close, who opened her East Hampton spa in 1995 and built a skincare line around plants like calendula and manuka honey. This Naturopathica skincare edit covers the cleansers, creams, serums and body care worth knowing. Start with the Calendula Essential Cleansing Oil and build out from there.

Cut Short

The blazer that stops at the waist

Cold Hands

Soft knit gloves for the first real freeze

Short Stack

The ankle boot with a heel you can walk in

Colorful Workout Clothes and Activewear

Playful, colorful workout gear brings bold energy and confidence to every rep, run, and stretch.

Vanilla Perfumes: Gourmand and Cozy Skin Scents

Warm, sweet, and addictive — the best vanilla, gourmand, and cozy-skin scents for your signature sweet fragrance.

Bridal Robes and Pajamas for the Morning Of

The hours before a wedding deserve something softer than an old T-shirt, and a good robe or pajama set looks lovely in photos. These picks cover silk robes, matching sleepwear, satin shoes for the aisle and pearls to finish. Most of them will be worn long after the day itself.

Moroccanoil Curl Defining Cream and the Salon Story Behind It

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Shower Routine Essentials: The Everything Shower

The everything shower: a long Sunday night shower with scrubs, hair masks and face steams. Shop body care and shower essentials.

Briogeo Scalp Revival and the Founder Who Brought Binchotan Charcoal to the Shower

Briogeo Scalp Revival began with a founder who left Goldman Sachs to make clean hair care. This edit follows the line through wash day and between washes, then on to the moisture the lengths need.

Cocokind Resurrection Polypeptide Cream and the Brand Behind It

The cocokind Resurrection Polypeptide Cream is a rich, cushiony moisturizer made for dry skin. Here is the rest of the cocokind shelf, and eight other peptide creams to compare it with.